RE-BRICK Branding
RE-BRICK
Year /
February 2021
Project /
RE-BRICK Branding Design
We designed branding of the sustainable LEGO reuse platform called “Re-Brick”. The platform is a circular business platform that encourages the reuse of used LEGO pieces. Eco-friendly, economic, social purpose-driven initiative that creates value for all.
The brand was designed with vibrant colors and a user-friendly typeface to better communicate with families with children aged 4-12 and individuals with access to this age group.
The logo was designed to represent different coming together rather than a static stance and to create different forms by being designed with LEGO’s own articulated structure in order to leave the creativity open.
The logo itself is giving an opportunity to the user to create any shapes or compositions as LEGO does.
creates forms with LEGO →
creates forms with LEGO →
creates forms with LEGO →
creates forms with LEGO →
creates forms with LEGO →
