Here is the branding and wayfinding system for the historic Side Ancient City. This project was inspired by the rich cultural heritage and unique architectural elements of this ancient site, aiming to enhance visitor experience while preserving the essence of Side’s history.

Our logo design is inspired by the iconic columns of the Athena and Apollon temples in Side. The logo captures the essence of the temple’s colonnaded entrance, framing the rising and setting sun, symbolizing the timeless beauty of Side. The primary color palette features Pomegranate red, representing Side’s emblem, complemented by a clean cream color. For digital media, we have incorporated modern hues of blue, green, and lemon yellow to create a contemporary look.

Our wayfinding system includes informative signage and directional markers placed throughout the site, ensuring visitors can easily navigate and immerse themselves in the historical wonders of Side Ancient City. By blending historical and modern elements, we provide an enriching and memorable experience for all visitors. Visit Side Ancient City to enjoy a unique blend of history and modern vibes with our new branding and wayfinding setup.

A special shoutout to Nusret Uşun for his fantastic support in the design and all stages of the project.