Sea of Marmara Day
Identity Design

Client /
Marmara Municipalities Union
Year /
May 2023
Project /
Sea of Marmara Day – Identity Design
Marmara Denizi Günü Kimlik Tasarımı
Website /

The “Marmara is Ours / Marmara Hepimizin” campaign is an initiative by the Marmara Municipalities Union, dedicated to raising awareness about the extraordinary biodiversity of the Sea of Marmara. Our goal is to celebrate and protect the rich marine and terrestrial life that calls this region home. Through this campaign, we invite you to discover the wonders of the Sea of Marmara and join us in preserving its precious ecosystems for future generations.

The campaign logo symbolizes the interconnectedness of land and sea, representing the vibrant fauna and flora both above and below the water’s surface. The round circle, reminiscent of the Earth itself, is divided into two halves, depicting the distinct realms of above water and underwater. The inclusion of trees, birds, and the sun represents the diverse life found on land, while the presence of fish, algae, and moss showcases the enchanting underwater world. In the heart of the logo, the words “Marmara is Ours” convey our shared responsibility to protect and cherish this unique environment.

Join us on this journey of exploration and preservation. Together, let’s embrace the biodiversity of the Sea of Marmara and work towards a sustainable future for our cherished natural heritage.

THE CONCEPT

Biodiversity

The campaign logo captures the connection between land and sea, showcasing the vibrant flora and fauna both above and below the water’s surface.

marmara is ours → marmara hepimizin 

marmara is ours → marmara hepimizin 

marmara is ours → marmara hepimizin 

marmara is ours → marmara hepimizin 

marmara is ours → marmara hepimizin